WNYC is the flagship station of New York Public Radio (NYPR), which produces journalism of consequence focused on topics at the heart of our democracy and NYC’s civic life. WNYC’s newsroom combines the journalistic practices of a national news organization with a deep focus on the stories and issues of the greatest relevance to New York residents. Partnerships with local, regional and national news outlets and other journalism institutions extend its reach into local communities and elevate its reporting nationwide. This challenge grant provides support for the expansion of NYPR’s digital membership, building on the success of its news and culture site, Gothamist, and WNYC podcasts such as Radiolab.