To build public awareness around juvenile justice issues and increase advocacy by and on behalf of youth involved in the justice system and their families through a coordinated social media campaign with Connecticut-based and national partners. SparkAction provides tools and trainings on effective online mobilization and advocates for policy and practice reforms through Facebook, Twitter, Google and other social media. It is working with Tow Foundation grantees to strengthen their advocacy efforts and with national advocates to align messaging and expand the base of support around juvenile justice system reforms.