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Publishers Suffer in Spar Between Social Giants
May 4, 2017As competition among social media companies heats up, publishers are being taken for granted.
Our interviews with more than 70 social media managers and strategists for the Tow Center for Digital Journalism’s “The Platform Press: How Silicon Valley Reengineered Journalism” found that expensive news distribution strategies aren’t yet yielding enough consistent revenue for publishers to justify the costs or to know whether their strategies are working.